Articles Tagged "marketing"
Explore our collection of guides, tutorials, and expert resources tagged "marketing", covering URL shortening, analytics, QR codes, and developer tools.
Guides
What OpenAPI Is, and Why Specifications Drift From Code
A walk through the OpenAPI format: the required fields of a document, the difference between OpenAPI and Swagger, and what changed in 3.1 and 3.2. Plus the part most introductions skip — nothing connects the specification to the code, how drift shows up in both directions, and the test that catches it.
#Url shortener
#Seo
#Rest api
#Short links
#Marketing
SEO
Why a 301 turns your POST into a GET
A practical breakdown of redirects 301, 302, 303, 307 and 308: which preserve the request method, why permanent codes are nearly impossible to roll back, where this breaks APIs and webhooks, and which code to choose in each case.
#Url shortener
#Seo
#Short links
#Marketing
#Technologies
SEO
Short links and link equity: the shortener is almost never the problem
An examination of link equity through short links: why the redirect loses nothing, why there was nothing to lose on social platforms, three genuine risks of shortening, and an open question about nofollow in the HTTP header.
#Url shortener
#Seo
#Short links
#Marketing
#Digital marketing
SEO
Canonical tags: how they work and when Google ignores them
A practical guide to rel=canonical: syntax, what the tag does and does not solve, a decision table covering canonical, 301, 302 and noindex, pairing it with hreflang across 21 languages, common mistakes, and the short-link question.
#Url shortener
#Seo
#Marketing
#Digital marketing
#Technologies
Technology
How far a short link travels
A study of the geography of 723,758 short links: how many countries the median link reaches, what share of links are genuinely local, how much traffic the leading country supplies, and why this explains the flat daily click curve.
#Url shortener
#Seo
#Short links
#Marketing
#Technologies
Technology
How long a short link actually lives
A study of 144 million redirects across 5.9 million short links: how clicks distribute over time, how long a link keeps working by median and percentile, why 69% of redirects carry no referrer, and what that means for campaign measurement.
#Url shortener
#Seo
#Short links
#Link management
#Marketing
#Analytics
Marketing
How to Shorten an X (Twitter) Link
This article explains why and how to shorten links to tweets and profiles on X (Twitter) using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the X app directly on a smartphone.
#Url shortener
#Seo
#Short links
#Marketing
#Digital marketing
#Twitter
Marketing
How to Shorten a Reddit Link
This article explains why and how to shorten links to Reddit posts, subreddits, and profiles using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the Reddit app directly.
#Url shortener
#Seo
#Short links
#Marketing
#Digital marketing
#Reddit
Marketing
How to Shorten a VK Link
This article explains why and how to shorten links to VK posts, groups, pages, and profiles using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the VK app directly.
#Url shortener
#Seo
#Marketing
#Deep link
#Vk
Marketing
How to Shorten a Facebook Link
This article explains why and how to shorten links to Facebook posts, pages, groups, and profiles using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the Facebook app directly.
#Url shortener
#Seo
#Marketing
#Deep link
#Facebook
Marketing
How to Shorten a TikTok Link
This article explains why and how to shorten links to TikTok videos and profiles using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the TikTok app directly on a smartphone.
#Url shortener
#Seo
#Short links
#Marketing
#Features
#Tiktok
News
Lix.li Now Lets You Connect Your Own Domain
A news announcement about the launch of the branded domains feature in Lix.li. Users can connect their own subdomain or top-level domain to the service and create short links under their brand, with automatic SSL certificate issuance. Includes a link to a detailed setup article.
#Marketing
#Digital marketing
#News
#Custom domain
#Branding
Guides
Custom Domains for Short Links: Why You Need Them and How to Connect One
This article explains what custom domains for short links are and why they matter for businesses: building audience trust, strengthening brand identity, potential SEO impact, and analytics. It covers the difference between a subdomain and a top-level domain, plus a step-by-step guide to connecting your own domain in Lix.li and creating a link with it.
#Seo
#Short links
#Marketing
#Custom domain
#Branding
Guides
How to Create a QR Code in Lix.li
A tutorial on creating QR codes in Lix.li. Explains how a Lix.li QR code differs from a plain image generator, how scan tracking works, the available design options, and plan-based limits. Walks step by step through creating, editing, and deleting a QR code in the dashboard, as well as using the public generator without an account.
#Marketing
#Qr codes
#Developer tools
#Digital marketing
Marketing
How to Measure Ad Effectiveness
An article for marketers and business owners on how to measure the real effectiveness of advertising. It covers key metrics at different stages of the funnel — from reach and CTR to ROI and ROAS — with calculation formulas and practical examples. Special attention is given to click attribution, common mistakes in ad evaluation, and the role of analytics tools like UTM parameters and short link services with built-in analytics.
#Marketing
#CTR
#Conversion
#CPA
#ROI
#ROAS
SEO
What Is CTR
This article explains what CTR (Click-Through Rate) is, how it's calculated, and what counts as a good value across different channels: paid search, organic search results, email marketing, and social media. It covers how CTR affects SEO and ad auctions, and offers practical tips for improving it with examples.
#Seo
#Marketing
#Digital marketing
#Web-analytics
#Redirects
#CTR
#Conversion
Technology
What Is a QR Code
This article explains what a QR code is and how the technology works from a technical standpoint. It covers the history of the QR code's invention in Japan in 1994, the principle behind encoding and scanning information, its advantages over traditional barcodes, and practical use cases — from payments and marketing to logistics and ticketing.
#Marketing
#Qr codes
#Technologies
Marketing
Short Links: Pros and Cons
This article examines short links from both sides: the benefits they offer users and businesses (compactness, analytics, branding, convenience for social media and offline materials), as well as the drawbacks and risks (loss of trust, service dependency, security issues, SEO impact). It offers practical guidance on when short links make sense and when a full URL is the better choice.
#Url shortener
#Marketing
#Digital marketing
#Redirects
Marketing
How URL Shorteners Work: A Complete Technical Breakdown
This article explains how URL shortening services work technically — from the moment a short URL is created to the moment a user clicks it. It covers HTTP redirect mechanisms, methods for generating unique codes (counters, hashing, base62), database architecture, analytics collection, and security considerations.
#Url shortener
#Seo
#Short links
#Marketing
#Analytics
#Redirects
Marketing
What Are UTM Parameters, Why They Matter, and How to Use Them
UTM parameters are one of the most important tools in digital marketing and web analytics. This guide explains what UTM tags are, how they work, what each parameter means, and how to use them to accurately measure advertising campaigns, email marketing, social media, QR codes, and other traffic sources. You'll also learn best practices, common mistakes to avoid, and how to improve campaign tracking with clean, consistent UTM links.
#Url shortener
#Marketing
#Analytics
#Utm
#Web-analytics
Marketing
How to use short links in marketing
Short links have become an essential marketing tool rather than just a way to shorten long URLs. This guide explains how to use short links for campaign tracking, analytics, UTM parameters, QR codes, branded domains, automation, and better traffic management across digital and offline marketing channels.
#Url shortener
#Marketing
#Analytics
Guides
Lix.li — A Modern URL Shortener with Analytics, QR Codes, and REST API
Lix.li is a modern cloud-based URL shortening and link management platform designed for developers, marketers, and businesses. It combines short links, QR codes, advanced analytics, REST API, OpenAPI documentation, official SDKs, custom domains, and automation tools in a single platform.
#Url shortener
#Rest api
#Link management
#Saas
#Marketing
#Analytics
#Qr codes
#Developer tools