Articles Tagged "digital marketing"
Explore our collection of guides, tutorials, and expert resources tagged "digital marketing", covering URL shortening, analytics, QR codes, and developer tools.
Technology
What Is a Domain, Explained Without the Jargon
A plain-English explanation of what a domain is: the parts an address is made of, the difference between country and generic extensions, what you actually buy when you register, what the A, CNAME, TXT and NS records do, why edits in the wrong panel have no effect, what "domain connected" really means, and how to pick a domain for short links.
#Digital marketing
#Custom domain
#Domain
Guides
How to Prepare a List of Links for Bulk Shortening
A practical guide to preparing a list of links for bulk shortening: what file the uploader accepts, how to give different links different UTM parameters, how many rows go in one upload, and how to read the report when some rows don't get created.
#Url shortener
#Seo
#Short links
#Developer tools
#Digital marketing
REST API
API Key vs OAuth: Choosing One, and What It Costs You
A comparison of two ways to authenticate an API: what a key gives you, what OAuth gives you, and the single question that decides between them. Plus which OAuth flows RFC 9700 deprecated, and why revoking an API key usually takes effect with a delay.
#Url shortener
#Rest api
#Developer tools
#Digital marketing
SEO
Short links and link equity: the shortener is almost never the problem
An examination of link equity through short links: why the redirect loses nothing, why there was nothing to lose on social platforms, three genuine risks of shortening, and an open question about nofollow in the HTTP header.
#Url shortener
#Seo
#Short links
#Marketing
#Digital marketing
SEO
Canonical tags: how they work and when Google ignores them
A practical guide to rel=canonical: syntax, what the tag does and does not solve, a decision table covering canonical, 301, 302 and noindex, pairing it with hreflang across 21 languages, common mistakes, and the short-link question.
#Url shortener
#Seo
#Marketing
#Digital marketing
#Technologies
Technology
What happened to goo.gl, and what it means for your short links
An accurate account of the goo.gl shutdown: the original plan, the reversal three weeks before the deadline, which links were actually deactivated, how to test a link you still have, and what the episode says about depending on any third-party shortener.
#Url shortener
#Short links
#Digital marketing
Marketing
How to Shorten an X (Twitter) Link
This article explains why and how to shorten links to tweets and profiles on X (Twitter) using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the X app directly on a smartphone.
#Url shortener
#Seo
#Short links
#Marketing
#Digital marketing
#Twitter
Marketing
How to Shorten a Reddit Link
This article explains why and how to shorten links to Reddit posts, subreddits, and profiles using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the Reddit app directly.
#Url shortener
#Seo
#Short links
#Marketing
#Digital marketing
#Reddit
Marketing
How to Shorten a Pinterest Link
This article explains why and how to shorten links to Pinterest pins, boards, and profiles using Lix.li. It covers the advantages of short links: convenience for social media and printed materials, branding, and click analytics. It provides a step-by-step guide to shortening a link through the dashboard, and explains what a deep link is and how to set up a link so it opens the Pinterest app directly.
#Url shortener
#Seo
#Short links
#Digital marketing
#Deep link
#Pinterest
News
New Feature: Smart Links
A news announcement about the launch of Smart Links in Lix.li: a single short link can send visitors to different destinations based on their country, device, OS, or browser language, with configurable rules and priority. The feature is available on the Premium plan. Includes a link to a detailed article with instructions.
#Digital marketing
#News
#Smart link
#Features
Guides
Smart Links: How One Link Sends Different Users to Different Destinations
This article explains what Smart Links are in Lix.li and what problem they solve: a single short link sends different visitors to different destinations based on their country, device, operating system, or browser language. It covers how rules and priority work, practical examples (app stores, geo-targeting, device adaptation), a step-by-step setup guide, the built-in tester, compatibility with other service features, and answers to common questions.
#Url shortener
#Seo
#Short links
#Digital marketing
#Conversion
#Smart link
#Features
News
Lix.li Now Lets You Connect Your Own Domain
A news announcement about the launch of the branded domains feature in Lix.li. Users can connect their own subdomain or top-level domain to the service and create short links under their brand, with automatic SSL certificate issuance. Includes a link to a detailed setup article.
#Marketing
#Digital marketing
#News
#Custom domain
#Branding
Guides
How to Create a QR Code in Lix.li
A tutorial on creating QR codes in Lix.li. Explains how a Lix.li QR code differs from a plain image generator, how scan tracking works, the available design options, and plan-based limits. Walks step by step through creating, editing, and deleting a QR code in the dashboard, as well as using the public generator without an account.
#Marketing
#Qr codes
#Developer tools
#Digital marketing
SEO
What Is CTR
This article explains what CTR (Click-Through Rate) is, how it's calculated, and what counts as a good value across different channels: paid search, organic search results, email marketing, and social media. It covers how CTR affects SEO and ad auctions, and offers practical tips for improving it with examples.
#Seo
#Marketing
#Digital marketing
#Web-analytics
#Redirects
#CTR
#Conversion
News
Lix.li Now Supports A/B Testing for Links
A news announcement about the launch of A/B testing in Lix.li: a short link can now split traffic across several landing page variants with automatic per-variant statistics. The feature is available on the Premium plan through the dashboard. A detailed walkthrough is available in a separate article.
#Digital marketing
#Redirects
#Technologies
#A/B
#News
Guides
How to Use A/B Testing in the Lix.li Link Shortening Service
This article introduces a new Lix.li feature: A/B testing for short links. It explains why A/B testing matters, what advantages it offers compared to creating multiple separate links, and how users can set up, run, and finish a test through the dashboard: adding variants, distributing traffic, tracking statistics, and choosing a winner. Working with the API is covered in a separate article.
#Seo
#Analytics
#Developer tools
#Digital marketing
#Web-analytics
#Technologies
#A/B
Marketing
Short Links: Pros and Cons
This article examines short links from both sides: the benefits they offer users and businesses (compactness, analytics, branding, convenience for social media and offline materials), as well as the drawbacks and risks (loss of trust, service dependency, security issues, SEO impact). It offers practical guidance on when short links make sense and when a full URL is the better choice.
#Url shortener
#Marketing
#Digital marketing
#Redirects