Articles Tagged "conversion"
Explore our collection of guides, tutorials, and expert resources tagged "conversion", covering URL shortening, analytics, QR codes, and developer tools.
Guides
Smart Links: How One Link Sends Different Users to Different Destinations
This article explains what Smart Links are in Lix.li and what problem they solve: a single short link sends different visitors to different destinations based on their country, device, operating system, or browser language. It covers how rules and priority work, practical examples (app stores, geo-targeting, device adaptation), a step-by-step setup guide, the built-in tester, compatibility with other service features, and answers to common questions.
#Url shortener
#Seo
#Short links
#Digital marketing
#Conversion
#Smart link
#Features
News
Lix.li Now Has Deep Links
A news announcement about the launch of Deep Links in Lix.li: a short link automatically opens the target app (Instagram, YouTube, TikTok, and others) if it's installed on the device, and falls back to the browser if it isn't. The feature is available on the PRO and Premium plans. Includes a link to a detailed article on how it works and how to set it up.
#Url shortener
#Seo
#Conversion
#Branding
#Webhook
#Deep link
Marketing
How to Measure Ad Effectiveness
An article for marketers and business owners on how to measure the real effectiveness of advertising. It covers key metrics at different stages of the funnel — from reach and CTR to ROI and ROAS — with calculation formulas and practical examples. Special attention is given to click attribution, common mistakes in ad evaluation, and the role of analytics tools like UTM parameters and short link services with built-in analytics.
#Marketing
#CTR
#Conversion
#CPA
#ROI
#ROAS
SEO
What Is CTR
This article explains what CTR (Click-Through Rate) is, how it's calculated, and what counts as a good value across different channels: paid search, organic search results, email marketing, and social media. It covers how CTR affects SEO and ad auctions, and offers practical tips for improving it with examples.
#Seo
#Marketing
#Digital marketing
#Web-analytics
#Redirects
#CTR
#Conversion