Articles Tagged "redirects"
Explore our collection of guides, tutorials, and expert resources tagged "redirects", covering URL shortening, analytics, QR codes, and developer tools.
SEO
What Is CTR
This article explains what CTR (Click-Through Rate) is, how it's calculated, and what counts as a good value across different channels: paid search, organic search results, email marketing, and social media. It covers how CTR affects SEO and ad auctions, and offers practical tips for improving it with examples.
#Seo
#Marketing
#Digital marketing
#Web-analytics
#Redirects
#CTR
#Conversion
News
Lix.li Now Supports A/B Testing for Links
A news announcement about the launch of A/B testing in Lix.li: a short link can now split traffic across several landing page variants with automatic per-variant statistics. The feature is available on the Premium plan through the dashboard. A detailed walkthrough is available in a separate article.
#Digital marketing
#Redirects
#Technologies
#A/B
#News
Marketing
Short Links: Pros and Cons
This article examines short links from both sides: the benefits they offer users and businesses (compactness, analytics, branding, convenience for social media and offline materials), as well as the drawbacks and risks (loss of trust, service dependency, security issues, SEO impact). It offers practical guidance on when short links make sense and when a full URL is the better choice.
#Url shortener
#Marketing
#Digital marketing
#Redirects
Marketing
How URL Shorteners Work: A Complete Technical Breakdown
This article explains how URL shortening services work technically — from the moment a short URL is created to the moment a user clicks it. It covers HTTP redirect mechanisms, methods for generating unique codes (counters, hashing, base62), database architecture, analytics collection, and security considerations.
#Url shortener
#Seo
#Short links
#Marketing
#Analytics
#Redirects