Smart Links: one link, different destinations
Send every visitor exactly where they need to go: iOS users to the App Store, Android users to Google Play, visitors from Germany to a German-language storefront, desktop users to the full site. All from one short Lix.li link.
Country, device, OS and language are detected automatically
Why use smart links
One link instead of a dozen — and every visitor lands on the right page
One link for everything
No need to create a separate link for every country, platform and device. Share just one — in your bio, an ad, or a QR code.
Higher conversion
Visitors land straight in the right app store or on a localized storefront, with no extra taps and no drop-off along the way.
Runs on autopilot
Country comes from geolocation, OS and device from the browser, language from its settings. You set the rules once.
Stats broken down by rule
See exactly how many clicks each rule handled and how many fell through to the default, so you know which segments are most active.
Use cases
Three common scenarios where one smart link replaces a dozen regular ones
App promotion
iPhone → App Store, Android → Google Play, computer → website. Perfect for a bio link or an app install campaign.
Geo-targeting
Different countries get different landing pages, each with its own language, currency and offer. One link for an international campaign.
A dedicated screen for every device
A mobile landing page for phones, a full site for desktop, plus a separate destination for the language a browser is set to.
How it works
Set a default destination and add exception rules. Rules are checked top to bottom, and the first match wins.
Routing by country
Detected from IP geolocation across roughly 100 countries. A dedicated destination for every market.
By operating system
iOS, Android, Windows, macOS, Linux — route straight to the right app store, for example.
By device type
Smartphone, tablet or desktop — different pages built for different screens.
By browser language
A localized storefront for whichever language the visitor has set themselves.
Default destination
Anyone who doesn't match a rule lands on the link's main URL.
Up to 10 rules per link
Priority follows order: a rule higher up the list fires first. Reorder rules with the arrows.
Live tester
Pick a visitor "profile" and instantly see where they'll land, before you even publish.
Pairs with Deep Links, QR codes and analytics
Works alongside in-app opening and QR codes, and your analytics show a full breakdown by rule.
How to create a smart link
Five simple steps — from a default destination to a finished link with rules
Create a link and set the default destination
Sign up on Lix.li and create a short link. In the URL field, enter the default destination — anyone who doesn't match a rule ends up there.
Open the "Smart Link" section
In the link form, expand the "Smart Link" section. At the top you'll see a "Default" card holding your main destination.
Add routing rules
Build a condition like a sentence: "If Country / OS / Device / Language = value → destination." Add up to 10 rules and set their priority with the arrows — rules are checked top to bottom.
Check it in the tester
Pick a visitor "profile" — country, OS, device, language — and instantly see which destination and which rule apply, before you publish anything.
Save and share one link
Click "Save." That's it — post the one short link anywhere, and it will route your audience to the right destinations on its own.
Frequently asked questions about smart links
One link — for your entire audience
Set up a smart link in a couple of minutes and send every visitor exactly where they need to go.
Smart links on Lix.li are a dynamic redirect behind a short link, where the destination address is chosen on the fly based on the visitor's country, device, operating system and browser language. Instead of creating a dozen different links for every segment, you shorten a single URL and attach rules to it — the system decides where to send each visitor.
This kind of redirect by country and link geo-targeting is ideal for international campaigns: a visitor from Germany lands on a German-language storefront priced in euros, someone from the US sees it in English, and everyone else gets the default destination. Routing by device and OS solves a classic app-promotion problem: iPhone users land in the App Store, Android users in Google Play, and desktop visitors see the regular website. Paired with in-app opening (Deep Links), the link doesn't just point to a store — it launches the right app directly if it's already installed.
Smart links work on a "first match wins" principle: rules are checked in order, and the first one that fits takes over — otherwise the default destination opens. Every attribute is detected automatically, and you can check the routing in the built-in tester before you publish. Every smart link is still a regular Lix.li short link, compatible with QR codes, password protection and detailed click analytics — you can see exactly how many visitors came in through each rule. Smart links are available on the Premium plan.