Articles Tagged "web-analytics"
Explore our collection of guides, tutorials, and expert resources tagged "web-analytics", covering URL shortening, analytics, QR codes, and developer tools.
REST API
How to Choose a URL Shortener API for Your App
A guide to choosing a URL shortener API: six criteria, each of which can be checked before you integrate. Limits, pricing and capabilities compared against Bitly's plans, authentication methods in light of RFC 9700, a method for measuring latency yourself, and Lix.li's published limits including custom ones on request.
#Url shortener
#Rest api
#Short links
#Developer tools
#Web-analytics
#Smart link
Technology
When people actually click short links
A study of 723,783,029 redirects across 6,768,413 links: how clicks distribute by hour and by day of week, why the creation curve is sharp while the click curve is flat, and what that means for scheduling.
#Url shortener
#Seo
#Short links
#Analytics
#Web-analytics
Guides
What Are Webhooks: How They Work and How to Get Notified of Link Clicks
This article explains what webhooks are and how they differ from traditional API polling. Using the webhook feature in Lix.li as an example, it covers how to set up click notifications for short links, how the data format works, how to verify request authenticity via signatures, and what requirements a receiving server must meet. Includes code examples in PHP, Node.js, and Python.
#Rest api
#Analytics
#Developer tools
#Web-analytics
#Webhook
SEO
What Is CTR
This article explains what CTR (Click-Through Rate) is, how it's calculated, and what counts as a good value across different channels: paid search, organic search results, email marketing, and social media. It covers how CTR affects SEO and ad auctions, and offers practical tips for improving it with examples.
#Seo
#Marketing
#Digital marketing
#Web-analytics
#Redirects
#CTR
#Conversion
Guides
How to Use A/B Testing in the Lix.li Link Shortening Service
This article introduces a new Lix.li feature: A/B testing for short links. It explains why A/B testing matters, what advantages it offers compared to creating multiple separate links, and how users can set up, run, and finish a test through the dashboard: adding variants, distributing traffic, tracking statistics, and choosing a winner. Working with the API is covered in a separate article.
#Seo
#Analytics
#Developer tools
#Digital marketing
#Web-analytics
#Technologies
#A/B
Marketing
What Are UTM Parameters, Why They Matter, and How to Use Them
UTM parameters are one of the most important tools in digital marketing and web analytics. This guide explains what UTM tags are, how they work, what each parameter means, and how to use them to accurately measure advertising campaigns, email marketing, social media, QR codes, and other traffic sources. You'll also learn best practices, common mistakes to avoid, and how to improve campaign tracking with clean, consistent UTM links.
#Url shortener
#Marketing
#Analytics
#Utm
#Web-analytics