Introduction

A link to a Facebook post or page rarely looks compact — it's usually an address like https://www.facebook.com/pagename/posts/pfbid02AbCdEfGhIjKlMnOpQrStUvWxYz, with a long post identifier stretching on for a good dozen characters. That kind of link is awkward to paste into a conversation, read out loud, or print on a business card.

In this article, we'll cover why you'd want to shorten Facebook links — whether it's a post, a page, a group, or a profile — how to do it in seconds with Lix.li, and how to set up a link so it opens the Facebook app directly on a user's phone.

Compactness and convenience

A short link like lix.li/my-page fits into any message, is easy to say out loud in a video or a meeting, and doesn't look suspicious the way a long string of characters in a standard Facebook link can.

Click analytics

Facebook doesn't give you detailed statistics on who clicks your post or page link and from where, outside the platform itself. When you shorten a link through Lix.li, you get separate analytics for every click: the number of clicks, the user's country, device, and traffic source. This is especially useful if you're promoting your page across different channels — Instagram, email, ads — and want to understand where most of your traffic is coming from.

Your own branding

If you regularly share links to your Facebook page or group, a short link on your own domain (for example, go.yourbrand.com/facebook) looks far more polished than a standard Facebook link and builds more trust with your audience.

Convenient for printed materials and QR codes

A short link to a page or post is easy to turn into a QR code and place on packaging, a business card, a banner, or in printed ads — unlike a long link, which is impossible to remember or fit neatly onto a small format.

  1. Open the post, page, group, or profile on Facebook you want a link for, and copy its link (via the "···" menu → "Copy Link").
  2. Open the Lix.li link shortening service and paste the copied link into the input field.
  3. If you'd like, set a custom alias (for example, lix.li/my-group) — this makes the link easier to remember and say out loud.
  4. Click the shorten button — the service instantly creates a short link, ready to use.
  5. Copy the finished link and place it wherever you need it: in your bio, a post, an email newsletter, or on printed materials.

If you're already registered with Lix.li, the link is automatically saved to your dashboard, where click statistics are available, along with additional settings — such as a custom domain, a link expiration date, or a password for access.

Shortening a Facebook link through the Lix.li dashboard

One of the most common frustrations: a user clicks a Facebook link on their phone, and instead of the app they already have installed, the mobile version of the website opens in a browser — with limited functionality and a login prompt. The deep link technology solves exactly this problem.

A deep link is a short link that, when clicked, automatically opens the right app (Facebook, in this case) if it's installed on the user's device — and if it isn't, it simply opens the regular web version in a browser. The user doesn't have to choose anything manually: the link figures out on its own what's more convenient for them and takes them there instantly.

This is especially useful for Facebook links: the user lands right on the intended post, page, or group directly inside the app — with the familiar interface and all its features.

  1. When creating or editing a short link in Lix.li, paste the Facebook post, page, group, or profile address into the URL field.
  2. The service automatically recognizes that the link points to Facebook and offers to enable opening in the app.
  3. Turn on that setting — from then on, the link will automatically open the Facebook app on devices where it's installed, and the regular web version on a computer or where the app isn't installed.

For more on how this technology works across different devices and which other apps are supported, check out our article What Is a Deep Link and How Does It Work.

Conclusion

Shortening a Facebook link is a simple way to make it more convenient for your audience and get useful click analytics that the platform itself doesn't provide. With Lix.li, you can shorten a link to a post, page, group, or profile in seconds, and set it up to automatically open the Facebook app on a user's phone — with no extra steps on their end and no loss of convenience.