Count orders and signups, not clicks on your link
A click tells you nothing about the result. Lix.li connects a signup, an order or a lead on your site to the exact click that brought it — and shows which link, channel and QR code actually make money.
Why track conversions instead of clicks
Clicks show reach, conversions show results. The gap between them is the answer to where your budget should go
Exact attribution
Every click gets its own click_id, and the conversion is tied to that click — no guessing by IP or user agent.
A/B testing by revenue
The winner is picked by conversion rate, not by clicks. A clickbait headline wins clicks and loses sales — now you can see it.
No backend required
Have a server? Send a postback from your code. No server? Drop our script on the thank-you page.
Numbers match your CRM
Events with an order id are never counted twice on retries, and unattributed ones are never dropped — they show up as a separate line.
Who needs link conversion analytics
Three cases where clicks decide nothing and conversions decide everything
Online stores
See not just the clicks from a newsletter, but the value of the orders it produced and the conversion rate of every link.
Product teams
Two landing page variants compared by signups instead of clicks — the one with less traffic often wins.
Agencies and traffic managers
One link in email, in Telegram and on an offline poster: the report shows which channel produced leads and which only impressions.
How conversion tracking works with click_id
Two ways to report an event, exact attribution to the original click, and reports in the same breakdowns as click statistics
click_id in the destination URL
On redirect Lix.li appends a click_id parameter to your URL. That is the key a conversion uses to find its click.
Server postback
Your backend reports the event at checkout. Not blocked by extensions, not dependent on cookies — the most reliable option.
JS pixel for landing pages
The script captures click_id on arrival and reports the conversion from your thank-you page — no backend needed.
Goals: order, signup, lead
Send a goal code — purchase, signup, lead. The goal is created on first use, and every goal gets its own report.
Value and currency
Attach the order value to an event and the report shows revenue per link, not just a count of actions.
Duplicate protection
Send your order id and a repeated report of the same event will never create a second conversion.
30-day attribution window
The conversion still counts if the visitor comes back and buys three weeks after the click.
All the usual breakdowns
Conversions are shown by link, group, QR code, country and device — just like clicks. CSV export and API access included.
How to set up conversion tracking in 4 steps
Four steps — from a switch on the link to the first conversion in your report
Enable tracking on the link
Create or open a link and turn on the "Conversion tracking" switch. From then on your destination URL carries a click_id.
Store the click_id
Read the click_id parameter on your landing page and save it with the order. No backend? Add our JS script and it does this for you.
Report the conversion
When the payment or signup happens, send us the event with that click_id, a goal code and the value. One request, or a batch from your CRM.
Read the report
The Conversions section shows events, revenue and conversion rate per link, and your A/B test finally picks a winner by result instead of clicks.
Frequently asked questions about conversion tracking
What else Lix.li links can do
Conversions work alongside every other feature — the report breaks results down by each of them
Start measuring results, not clicks
One switch on the link is all it takes
Conversion tracking turns a link shortener into a tool that answers the only question that matters in marketing: which link brought the money. Plain statistics show clicks — that is reach, not results. A link with a clickbait headline easily wins on clicks while losing on sales, and without conversions you never see it.
The mechanics are simple. You shorten a link as usual, and on redirect Lix.li appends a click_id parameter to your destination URL. You store it with the order and send it back when the action happens. We find the original click and copy everything we know about it onto the conversion — the link, the A/B variant, the QR code, the group, the country and the device. That is why conversion reports come in the same breakdowns as your familiar click statistics.
There are two ways to report an event. A server postback is the more reliable one: it does not depend on blockers or cookies, and the order value can be trusted — the method is described in the API documentation. The JS pixel is for sites without a backend: the script remembers the click_id and reports the conversion from the thank-you page. For CRM exports there is batch reporting.
A/B testing gains the most. The winning variant is finally chosen by conversion rate rather than click count, so a variant with half the traffic and three times the orders is now visibly the winner. Conversions are counted for smart links, for links on your own domain and for scans of QR codes.